#23 Marketing, Entrepreneur Margin, and Nonsense Talk

Do you seek validation from your audience? Can you use personal stories to leverage business? When is “enough enough” in when pursuing success?

These are just some of the insights that John Welches, president of Red Mallard, shares in this podcast. If you recall, John was my first guest on the Exsellence Mindset podcast. I was fortunate to listen to another wave of wisdom in entrepreneurship, how he handled some setbacks in his company, and what lessons he’s learned dealing with business and life in general.

4:30 – Delving into the cool world of video marketing in LinkedIn
6:30 – Of being unique, different, and creative in LinkedIn
8:00 – A dilemma of perception: Is there an agenda in what you’re doing?
10:00 – Are you trying to serve people or are you trying to get more business?
10:30 – LinkedIn: Connecting people, pushing content, and sharing your purpose
11:20 – Don’t seek validation: Just knuckle down and do it
12:30 – Leveraging your business with personal stories
13:20 – Don’t force a different persona to seek validation from your audience
16:45 – Demonstrate what you’re going to do with your success
18:00 – Setbacks in business are just normal
19:00 – Investing in yourself and your family
19:30 – Dealing with new and existing clients
20:20 – The value of the right client
22:30 – Why is there never an “enough” in business?
25:30 – Money is just a tool
27:10 – Build what you dream into your lifestyle
29:00 – The need to slow down versus the culture of “more”
31:30 – Include a habit of rest in your system
33:50 – Don’t let your day ruin your family’s night

Thank you for sharing the wonderful insights, John! And it’s an honor to be back here with you. Get in touch with John using the contact details below:

LinkedIn: https://www.linkedin.com/in/johnwelches/
Website: http://redmallard.com/
Email: john.welches@redmallard.com