No matter how many different things you try and do, the root of your problem will always be the root of your problem.
A terrible (and regularly unsuccessful) recurring theme in businesses that cannot grow sales is the act of adding more to the mess.
- Hire more sales people (fire the old)
- Role out a new marketing message
- Create more work
- Build on processes
- Introduce new products
- Add new people (production, management, executives)
The root problem of most companies that cannot grow sales is their sales support and development.
I DIDN’T SAY IT WAS THEIR SALES PEOPLE OR SALES MANAGER!
Provide your sales manager with some outside consulting to help that person see what they may be missing because of the one track mind we all so easily fall victim to.